$500 First Responder Program

First Responder Appreciation Program
Special Pricing for First Responders

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Bonus Cash Offer.

First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association. Available toward the purchase or lease of an eligible new 2019/2020 Ford or Lincoln vehicle. Not available on Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby GT500®, Mustang BULLITT, F-150 Raptor, Lincoln Navigator, Lincoln Aviator and Lincoln Aviator GT. Must take new retail delivery from dealer stock by January 4, 2021. Limit of 5, for U.S. residents only. See dealer for complete details and eligibility.

Eligible Occupations that qualify for incentive:
  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic
  • 911 Dispatcher

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