$500 First Responder Program

First Responders Program - Incentives for the professionals we count on in an emergency.
Special Pricing for First Responders

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Bonus Cash Offer.

First Responders Exclusive Cash Reward (PGM#38324) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2021/2022/2023 Ford and Lincoln vehicles. Not available on Mustang Shelby GT500, Mustang Mach 1, Mustang Mach-E, Ford GT, F-150 Raptor, F-150 Lightning, Bronco, Aviator and Navigator. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer’s stock by January 3, 2023. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.

Eligible Occupations that qualify for incentive:
  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic
  • 911 Dispatcher